Project Overview
True Threads is a mobile app that helps users make sustainable fashion choices through real-time product insights and ethical alternatives.
Problem
Consumers want to shop more sustainably, but fast fashion dominates due to convenience and lack of transparency. Most users don’t have clear, accessible information about a product’s environmental impact at the point of purchase.
Goal
Create a mobile experience that simplifies sustainable decision-making by making product impact transparent, comparable, and actionable in real time.
Create a mobile experience that simplifies sustainable decision-making by making product impact transparent, comparable, and actionable in real time.
Research & Insights
- Conducted user interviews and secondary research on shopping behaviors
- Identified key pain points: lack of awareness, overwhelming information, and price sensitivity
- Users preferred quick, visual indicators over dense sustainability data
- Identified key pain points: lack of awareness, overwhelming information, and price sensitivity
- Users preferred quick, visual indicators over dense sustainability data
Solution
True Threads provides a 1–10 rating system for fashion brands based on materials, labor practices, and environmental impact using unbiased public data. The app also features a map to help users find ethical stores nearby, find dupes, articles, and a for you styled page.
Moodboard
Design Approach
Designed for behavior change over time, focusing on simplicity, transparency, and reducing friction rather than overwhelming users or promoting guilt.
Mid Fidelity
A/B Testing
High Fidelity
Impact
True Threads supports gradual habit change by meeting users where they are, helping them transition from fast fashion to more sustainable choices without sacrificing convenience.
Final Experience and Prototype
