Project Overview
Hidden Hearts is an event graphic created for the Campus Activities Board at UNC Charlotte.
The goal of this project was to design a visually engaging promotional graphic based on the event description provided by the team. Working with guidance from my supervisor, I translated the event concept into a cohesive visual that would attract students and clearly communicate the event’s theme and purpose.
Design Process
I was responsible for developing the visual direction, selecting typography and colors, and creating the final design from concept to execution. Throughout the process, I incorporated feedback from my supervisor to refine the layout and ensure the graphic effectively promoted the event across campus platforms. This project highlights my ability to interpret client direction, collaborate professionally, and create impactful event marketing visuals.
