Project Overview
Nike Cumulus is a sub-brand of Nike designed to support student athletes by providing resources to manage the demanding balance between academics and athletics. The platform raises awareness of the unique challenges student athletes face, offering tools, educational content, and strategies to help them optimize their schedules, reduce stress, and perform at their best both on and off the field.
Problem
Not only do student athletes have to balance their school lives with their sports lives, but they are an often overlooked student group in the conversation of student mental health. Student athletes have a more difficult time managing their overall schedule than the average student, which can lead to negative effects on their wellbeing.
OUR Unique Value
Our brand will provide services to help students understand and learn about mental health through self-paced modules. It will also include a calendar feature where users can upload a screenshot of their practice and class schedule, and the app will generate a schedule based on it, helping them plan time for homework, sleep, and studying. The app will feature a rewards system based on module completion and calendar use. Users can save the points they earn and redeem them for Nike Cumulus merchandise. This helps motivate users to stay engaged with the app and adds a nice bonus to their busy day.
Style Scape
Based on competitor analysis and our brand values, we created a style scape that embodies energy, friendliness, and sincerity. This visual guide helped define the brand’s tone and aesthetic, ensuring consistency across all digital and marketing materials.
WireFrame
After establishing the company’s visual identity, I shifted my focus to designing the landing page that would promote the app and its core features. I used AI-generated layout suggestions as a starting point, then manually refined the structure, hierarchy, and visual details to align with the brand’s identity and user experience goals.
High Fidelity Version 1
After creating the base wireframe, I began adding content and refining the design to align with Nike Cumulus’s high-energy visual aesthetic.
AB Testing
During testing, I gathered feedback from teammates and peers on the app’s usability and visual clarity. They noted that the neon orange text on navy made buttons difficult to read, the track-style graph was hard to interpret, and the testimonials section felt overwhelming. I also received feedback about the clashing blue tones within the interface.
High Fidelity
After documenting the insights from testing, I refined the design and developed the next high-fidelity iteration. Using some AI-generated imagery, I created dynamic athlete visuals that simulated the look of a directed photoshoot, adding movement and energy to the landing page. I also incorporated an orange guiding line throughout the layout to lead the viewer’s eye and reinforce the brand’s energetic visual identity.
Final Prototypes
